Identity system
A hard-edged mark designed to work as a full lockup, social badge, track mark and broadcast bug.

USA Sport created an amateur championship with a professional Supercross presence—from its first logo mark to every gate drop broadcast worldwide.
The Amateur Open needed to feel different before the first rider lined up. We built its public-facing system around the intensity and exclusivity of real Supercross.
A hard-edged mark designed to work as a full lockup, social badge, track mark and broadcast bug.
A high-energy system for track walls, sponsor inventory, registration and social promotion.
A complete hub separating two race weekends while keeping every participant path clear.
Custom graphics and event storytelling taking every A Main and B Main live worldwide.
A layered rider, shield and SX signature gives the event a recognizable mark at every scale.
Schedules, classes, fees, forms, maps and credentials stay clear without losing the event’s energy.
A full production crew brings the complete championship to fans around the world.
From zero to a complete championship platform—designed, developed and broadcast by one integrated team.
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