Amateur Open of Supercross
Event launch / Championship platform / Live broadcast

A new event.
Built different.

USA Sport created an amateur championship with a professional Supercross presence—from its first logo mark to every gate drop broadcast worldwide.

2Race weekends
2Purpose-built tracks
15Riders per main
The vision

Not another
amateur race.

The Amateur Open needed to feel different before the first rider lined up. We built its public-facing system around the intensity and exclusivity of real Supercross.

01

Identity system

A hard-edged mark designed to work as a full lockup, social badge, track mark and broadcast bug.

02

Event graphics

A high-energy system for track walls, sponsor inventory, registration and social promotion.

03

Website design

A complete hub separating two race weekends while keeping every participant path clear.

04

Live production

Custom graphics and event storytelling taking every A Main and B Main live worldwide.

01 / Identity

Built to hit.

A layered rider, shield and SX signature gives the event a recognizable mark at every scale.

02 / Event platform

Two weekends. One system.

Schedules, classes, fees, forms, maps and credentials stay clear without losing the event’s energy.

03 / Live broadcast

Every main. Live.

A full production crew brings the complete championship to fans around the world.

The result

Built from the ground up.

From zero to a complete championship platform—designed, developed and broadcast by one integrated team.

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