Photography / Project 12

Giant Bicycles 2021 Bike line up

Commercial photography

01 / The project

DESIGNED TO HOLD ATTENTION.

For Giant Bicycles 2021 Bike line up, USA Sport created a focused image library that makes the product feel at home in the culture it was built for. The work balances clean commercial detail with real texture, movement and attitude—giving the brand versatile assets for web, social and campaign use.

01 / Creative direction

02 / Photography

03 / Campaign delivery

02 / Original gallery

Every
frame.

The complete image selection from the original project.

33 IMAGES

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